The utilization of Porter General strategies

 The use of Tenir Generic tactics Essay

International Log of Transact, Economics and Finance, Vol. 1, Number 2, August, 2010 2010-023X

The Use of Michael Porter's Generic Strategies

in the Romanian Resort Industry

Ovidiu N. Bordean, Anca My spouse and i. Borza, Răzvan L. Nistor and Cătălina S. Mitra,

Abstract— Porter's generic strategies remain probably the most widely accepted typology of strategic choices for businesses. Utilizing a survey a sample of 69 hotel managers from the

Nord-West part of Romania was questioned about their current strategic practices. A factor examination revealed that hotels are going after only two strategies that can be identified as the ones from Porter. The regression evaluation was used in order to test in the event there are certain practices that assimialte with the approaches identified earlier in the research. The ANOVA results suggest between two and five strategic techniques were significant for each from the four approaches. The effects of the research are important as they

support much of the literature and discussions about aligning tactical practices with the chosen strategy.

Index Terms—cost leadership technique, differentiation

strategy, focus strategy, hospitality industry, Romania.

I. INTRODUCTION

The hospitality market – consisting of the cafe,

accommodation, entertainment and travel businesses

[1], [2] is facing fiercely competition. Accordingly, the

approaches the hotels consume making tactical choices

want careful consideration if they are to gain or retain

competitive advantage.

The literature shows that two key perspectives condition

our comprehension of strategy and strategic choices: the

professional organization (I/O) perspective [3], [4] and the

resource-based view [5], [6], [7]. Since strategic group

assessments discovered clusters of businesses employing

similar strategies, analysts were starting to categorize commonalities within tactical groups across studies. In the past several generic strategies had been developed and utilized while Manuscript received December 24, 2009. This work was supported in part by the UEFISCU (Executive Device for Funding Higher Education and Academic Exploration in Romania) under Scholarhip PN II, IDEI, code ID_488, no . 416/2007.

U. N. Bordean is with the Department of Management, Teachers of Economics and Organization Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Avenue, no . 58-60, 400591, Romania (corresponding author to provide cellphone: +40-756-101965; fax: +40-264-412570; email-based: ovidiu. [email protected] econ. ubbcluj. ro).

A. I. Borza is with the Department of Management, Faculty of Economics and Organization Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Avenue, no . 58-60, 400591, Romania (e-mail:

anca. [email protected] ubbcluj. ro).

R. L. Nistor is with the Department of Management, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Teodor Mihali Streets, no . 58-60, 400591, Romania (razvan. [email protected] ubbcluj. ro).

C. T. Mitra is by using the Section of Administration, Faculty of Economics and Business Supervision, Babes-Bolyai University of Cluj-Napoca, Teodor

Mihali

Street,

number

58-60,

400591,

Romania

(catalina. [email protected] ubbcluj. ro)

the main basis to get identifying proper groups in industries. Even though it is thought that all strategic groups are an sector specific phenomenon, many strategic group analysts

began to make use of approaches considered to be generalizable

around industries, particularly those proposed by Tenir [8] and by Miles and Snow [9]. This theoretical file format across sectors is important to get considering approach typologies as being a conceptual connection between the I/O and resource-based

approaches [10].

Consolidation has been a theme for the last decade with

almost all of the Romanian accommodations being state-owned [11].

Romania handed down a great visitor accommodation potential

from the communist period when compared with other past

communist countries from Central and Asian Europe just like

Czech Republic,...

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