п»їREI Marketing Environment Worksheet
List the current qualities of each environmental factor because they relate to REI.
U. S i9000. Economy
How exactly does the current U. S. overall economy affect REI retail functions?
1 . Persons or consumers having tight budget due to economy they can't buy things like they use also. 2 . The downsize or loss of jobs for employees, that means when they can't get the merchandise out just like they use to because of the decrease in staff.
Global Economy
How does the current global economy have an effect on REI price tag operations?
1 . The gas cost across the globe, meaning gasoline prices rises and dollar amount is reducing. 2 . Fair Labor. Everyone wants to be remedied equally and so REI offers joined with distinct Associations such as Outdoor Market Association (OIA), and Reasonable Factories Clearinghouse (FCC) to aid prevent reasonable labor infractions.
Legal and Regulatory Environment
What types of legal and regulating forces influence REI in the U. S.?
1 . Buyer privacy, that means when customers uses their credit cards, debit card, or checks to make purchase their personal information needs to be kept non-public because if their information obtain out REI can be sued. 2 . Product Safety and Recalls, which means if there be a remember on any of REI products they have to advise the customer about it, if not really REI could be liable for the item and be good also.
Socio-Cultural Forces
What kinds of social and culture tendencies affect REI?
1 . Distinct behavior types create a demand for various types of products. 2 . Distinct age groups spend some money different, which means younger age bracket would not mind spending $22.99. 00 upon products while a more mature or retire person may well not spend no more than $20. 00, because of their profits so era makes a several how cash is spent on different goods.
Technological Causes
What type of technology changes influences REI?
1 ) The use of net, meaning a lot of customers prefer to order on-line direct in the company and so they won't need to stand...
