Alternatives and options
A) Discuss the pros and cons to launching the foxy company in the United States. Serpentine originals was well known identity in the Canadian market. To expand its business, this decided to release the brand in a new and broad market of United States where it has to face a lot of pros and cons linked to the access into the fresh market. Benefits: U. S. market is 10 times larger than Canada. The brand tries great chance to further develop the business, improve product design as well company's brand picture. Cons: U. S marketplace is quite different regarding tastes pertaining to jewelry; it could take foxy a little while to adapt to different clients. B) Determine each circulation strategy via a qualitative point of view Now is to decide the very best appropriate approach to distribution 5. Attending trade shows
* Sales representatives
Transact shows- this plan will give an opportunity to learn about the present market tendencies and needs of the buyers. This information will present help to work easily in positioning the merchandise and improve the new brand of product models. Recommendations
Depending on the quantitative and qualitative analysis we recommend to start up the organization by following both the strategies of trade shows and selecting sales representative. Trade shows will permit to market the newest product models for absolutely free themes and hiring sales agent on the other hand could make it easy to enter the industry quickly and form several connections with different salespersons. Also if the two approaches will be followed collectively, it will confirm profitable to get the company to fulfill the target which has been taken into account following performing the cost and benefit analysis.